Slowing down a
In the past decade we noted that our clients were already increasingly turning towards the experience of traditional tailoring and choosing one-of-kind custom-made long-lasting garments. They enjoy experiencing our tailoring service, either digitally or in person, and our joint journey towards a fully personalised wardrobe that is balanced and complete.
Recent and current global events are speeding up the paradigmatic shift towards a more planet-friendly future and remodelling the fashion industry. Building on our tailoring heritage of 54 years, we embrace the greater willingness to consume green and to consume locally, enjoying the blessings of digital and data.
Our future is an antidote to business as usual - a guide to slowing down, enjoying more, and being happy.
A more value-based approach
In this age of reshaping economic and social models, remote working and rapidly growing
digital instead of face-to-face engagement, the very premise of fashion as a visible marker of status,
wealth and style, is losing its currency and conspicuous consumption may be past its Golden Age.
What comes in place is the desire for a more value-based approach to fashion, that airs connoisseurship, authenticity, knowledge and simply the experience of a carefully curated personalised wardrobe of high-quality.
Pricing has been no issue anymore since 2007, because we prove that high-quality custom-made garments have a cost that is similar to or even better than prices of mass-produced ready to wear garments
Lead times should be no hurdle, because we deliver our custom-made items on average within 15 days - or faster - probably further decreasing delivery times in the next few years.
Creating high-quality one-of-a-kind fashion items that are made-to-order and made-to-last is one of the key ways we help make the planet a better, more sustainable place to live.
Our garments avoid overproduction wastefulness. We aim for natural and renewable fibres during production, cut on demand and designed to be worn and re-worn. Blockchain technology might provide authenticity and transparency in tracking a custom made garments history from raw material to end consumer.
We aim to minimise the impact on the environment through the way we source natural, renewable materials produced the fairest way possible, shifting towards certified-only fibres phasing out our use of synthetic materials.
Although transportation is just a slice of our emissions and far from our most impactful area, we see an opportunity to reduce our footprint and instead of shipping our semi-finished products and trimmings via airfreight, we use less adverse modes of transport, like by train or sea.
We will only be packaging when necessary and avoiding the use of plastic or opt for recycled options.
Sustainable and ethical fashion in every aspect is at the core of what we do. Committed to heritage craftsmanship, creating customised garments to connect with and made to last for years to come.
Improve your items longevity
The longevity of your items with significantly improve by wash less and air more, wash on low
temperature (30 degrees) with mild non-toxic, biodegradable or eco-friendly detergent, slow down by
lower spin cycles of your washing machine, skip the dryer, only wash full loads, dry clean once year
at a good dry-cleaning service (avoiding the plastic garment cover and finally try to repair any
tears or rips with your local tailor as soon as they appear (or simple drop them off with us).
By 2022, we expect our atelier to receive its first official Fair Wear Foundation report.