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European Commission: MyFashion project

In 2003 and 2004 Possen Fashion was the initiator of a European research project aiming at a number of innovations in the Western-European fashion industry. After all, for many years already the strategy of Possen Fashion is to enable production-on-demand and made-to-measure successfully on a large scale throughout Europe (‘everyone bespoke’). As such Possen strives for innovative logistics together with the best ateliers and weavers from Italy, France, Germany and Great Britain to realize this.

Thus, to offer high-quality personalized fashion attractively to everyone, made-to-order and made-to-measure from the finest fabrics and in the best ateliers, with the help of Internet technologies and smart innovative business processes.

As such, under the name MyFashion.eu, in 2003 a research project was started. This project was supported by the European Commission and conducted by a consortium of European companies that all share the vision of Possen Fashion. This project was completed successfully in 2004 and since then is successfully implemented with many ateliers and weavers.

Through its own website the European Commission gives rumor to successful EU-projects. This website operates under the name Youris and also Possen Fashion and the MyFashion project are presented is a nice way.

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