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 The annual best-dressed Dutchman contest organized by the lifestyle magazine Esquire is an event that traditionally rouses the emotions. Every year the nominees are a mix of fashion addicts ranging from stylish tailormade suit wearers to the men with a raw streetwise skater look.
For the year 2002 the readers of Esquire chose from a longlist of nominees the following finalists: the inevitable know-it-all Jort Kelder, entertainer Gordon, presenter Beau van Erven Dorens, politician João Varela, columnist Martin Bril, soccer player Pierre van Hooijdonk, actor Daan Schuurmans and the dashing talent Johnny de Mol.
For the edition of 2002 the first prize was a tailormade suit of Possen Fashion and at the very busy grande finale beginning of October in the poptemple of Amsterdam Paradiso Possen Fashion was presented as the suit specialist of the Netherlands. The election was organized for the fifth time. Last year’s winner was criminal lawyer Abraham Moszkovicz. Moszkovicz was precedented by Pim Fortuyn, Humberto Tan and Jules Deelder.
Much to everyone's surprise – or not – Johnny de Mol, present in a kilt ( ! ) was chosen by the jury as the best-dressed Dutchman for the year 2002. Esquire praised the son of the television producer John de Mol for his "Nike-shoes and Fake London shirts and pants". According to the jury De Mol is the
Rebel without a cause of the 21st century. With the election of De Mol jr. the readers of Esquire distance themselves from the men in cut-to-the-bone suits. We do not share this opinion, because when Johnny showed up at the premiere of the musical The Three Musketeers in his Possen-suit, the glossy Privé wrote:
"At last Johnny de Mol show us why he is elected Holland’s best-dressed man. This suit looks wonderful on him!"
Round midnight Johnny de Mol received the cheque for the Possen tailormade suit after which the party broke out.
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