In general, too little use is made of the advantage, that all people are different
 
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BRIO

October 2005


One of the biggest and most renowned glossy’s of Japan, the BRIO magazine, publishes articles in the areas of lifestyle, fashion, culture and nightlife for the young, sophisiticated Japanse man. Next to beautiful images of fashion, accessoiries, interiors, cars, restaurants, hip bars and lots of toys for boys, one can find interesting articles in the BRIO.

In the October issue (2005) an extensive article on the City of Amsterdam and its world famous sights. The BRIO has a large circulation in Japan and therefore we are proud that in the article the Travelling Tailor Service of Possen Fashion is presented in a nice way, next to the Lloyd Hotel, Droog Design, restaurant De Kas, club/bar De Herengracht and the famous and ancient bar Int Aepjen on the Zeedijk.

The article actually brought Possen Fashion its first customers in Japan! It was interesting for us to learn that in Japan a book of magazine is read from the back to the front. It was a challenge that the BRIO entirely is written in Japanese and we had to go through some effort to decode the article on Amsterdam and Possen Fashion ...

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