In general, too little use is made of the advantage, that all people are different
 
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Spruce (Wallpaper)

Spring/Summer 2002



In the magazine Spruce, the wonderful glossy that worldwide ( ! ) is published by Wallpaper Magazine bi-annual, much to our surprice a flattering article on Possen Fashion was included in the World News section. The content of the article was a bit exaggerated (we never spoke directly with the people of Spruce/Wallpaper), but who cares! We are proud on the fact that such a reknown international and trendsetting magazine notices us. By the way, only because of the fact that one of our customers bought the Spruce on John F. Kennedy Airport in New York and pointed the article out to us, we now can present this publicity here.

A quote from the article:

"Now anyone can be their own designer, thanks to the innovative concept of young Dutch designer Bas Possen. One measurement session and a client’s DigiTwin is stored in a database, ready for re-ordering use from wherever the client is in the world. So successful is this men’s fashion concept, that Possen soon plans to start this concept for women too. Possen houses fabric samples of reknown Italian as well as model samples of young Dutch designers so clients just choose their model, style and fabric and have the item made-to-measure within four weeks. We hear the department store Macy’s has just ordered the same program from Possen."

The goal of Spruce: TURN HEADS, SET THE TONE, BE INFORMED, HAVE IT FIRST

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