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The Dutch Magazine for Marketing is a specialized magazine for marketing professionals and general managers. In the June issue under the header New
Marketeers an elaborate article is presented about Bas Possen and his innovative concept for made-to-measure fashion. In an article over several pages Bas Possen tells about his vision that the future of the fashion industry lies in a smart mix of automation, Internetapplications and the traditional sales channels. In combination with this smart mix Bas Possen sees special opportunities for production-on-demand in large volumes to respond successfully to the sustainable trend of individualization. For that matter not just relating to tailormade fashion, but the also relating to the principle that every fashion product can be geared to the personal wishes relating to fabric, model, size and fit of each customer.
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