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Impact is a leading European magazine that aims at IT executives. The nicely designed English magazine is distributed in high circulation throughout Europe.
In the second edition of 2006 the cover story is about customer loyalty under the title “My pleasure ... I’m your customer”. The article focuses on the utilization of intelligent technologies to improve your relationship management en gives valuable feedback on how to turn your customer into your partner.
Several CEO’s, amongst them Frederick W. Smith of FedEx, give their vision how to turn customer focus from a paper tiger into a ferocious big cat. Also Bas Possen is asked how Possen Fashion utilizes web technologies to develop an strong and effective partnership with every individual customer:
“Our web-based software links weaving mills, clothing manufacturers, our sales employees or fashion consultants and the customer in a Europe-wide network. This way, our fashion consultants can offer customized clothing at the same price as ready-to-wear garments – at very short delivery times.”
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“It takes the sales clerk just a few clicks to find out whether the desired fabric is in stock in Scotland or Italy, and what the production planning is of our producing tailors in the Italy, Czech Republic or Germany. We work transparently and even direct our customer to the weaving mill’s and tailors web sites to show them how we guarantee our quality and service levels.” |
