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At the age of twenty nine and earning a good salary working as a register accountant, Bas Possen came up with a unique business plan within twenty seconds in which the Internet and existing store locations (the so-called clicks and mortar-model), play a crucial role. Just take a look at his site www.possen.com. Bas Possen (born and raised in Limburg) opened three 'ready-to-wear'-stores last year that specialize in representative business clothing: one on the Valkenburger road, one in Nuth (Bas Possen's place of residence) and one in the Van Baerle street in Amsterdam. When you come to visit one of his stores visiting you will be confronted with a digital fitting room (!) in which a three dimensional digital body scan is made. Once the client is scanned he will be able to order made-to-measure suits through the Internet. That is made-to-fit fashion, for a reasonable price. A made-to-measure suit costs between 850 and 2000 Dutch Guilders. The innovative DigiTwin concept is the cornerstone of his success. But that is not all; Possen also has a mobile 'scan' store to serve the business market. A new store in Antwerp will follow. An outstanding concept with a professional site. Existing online tailors - which have been active on the Internet for years - might want to reconsider their concept. It is not unusual that a client wants to feel the suit. At www.internet-tailor.com for example, you have to take your own measurements. The company charges 10 dollar for the instruction manual. This has a deterrent effect. But does this company offer the possibility to try on the suit?
At Patrick's Fashion Way in Bangkok www.asiafashion.com you have to take your own sizes at seventeen different points. A suit will cost over 300 hundred dollars. Orders can be make through the Internet. The suit will be sent to the client by mail. The Thai site www.smartfashion.com has comparable prices. This company often visits hotels in major European cities. This enables the client to be measured and to feel the different fabrics. The rest can be done through the Internet. Not all made-to-measure suits are offered through the Internet. Purple-jenny from England for example, won an innovation award last year because the company was just about to offer tailor-made T-shirts through its site: www.purplejenny.co.uk. They now also sell skirts and tops. But will this project be able to keep its head above water? The way a site is build often gives you an idea about the company. Purple-jenny declared that dresses and leather bags would be added to the collection in mid-April, but I have not been able to see any of these items on the site. Custom Fit Clothing is called made-to-measure goods in the United States.
The www.americanfitcloting.com site, which is owned by Jonas Tamir, specializes in pants and other stuff: only pants, jeans, slacks, khakis skirts & shorts. He sells his goods in cooperation with Yahoo. Needless to say, take the tape measure and start taking your own sizes.
For those who wish to know more about fashion can take a look at the following site: http://www.advocacy-net.com/fashionmks.htm. This site has more than 700 links to fashion sites. It seems than the concept, which comes from Nuth, really is unique.
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