In general, too little use is made of the advantage, that all people are different
 
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De Volkskrant,
4 February 2000, Friday

Business people do not like fun shopping. They detest the purchase of a new suit, the painstaking search in a packed city with no parking space. Bas Possen wants to reach out and give these people a helping hand. His customers can have a scan made of their body. Once this is in the database, they can order a suit over the Internet at any time, completely tailor-made. Provided that they do not gain too much weight. Possen (29) believes in his idea. He gave up a well-paid job with consultant PricewaterhouseCoopers to realise his start-up. His employer offered him to go to Silicon Valley for three years.

After his return from the Californian computer Walhalla he would advise prominent Dutch clients on Internet and e-commerce. ‘That offer made me think. Why would I want to advise clients? I wanted to start my own Internet-company’, he says. Now he is working in a team of eight people on his online-fashion shop, that has to be opened soon. Also in Amsterdam the glamour of the New Economy is dawning.
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