Cool concept realized by Swedish creatives (students at the very buzzed school Hyper Island) that integrates fashion, display windows, webshops and social media.
The assignment was to combine streetwear with music, art and new media. And the result is interesting enough to show you here. A user designs online an outfit, uploads his or her picture, builds a ‘movement scenario’ and creates a unique set using a kaleidoscope tool that can be bought in a web shop. Sounds complex, but the attached clip explains it all and shows that a pedestrian can do no other thing than stop and watch.
Also Possen Made-to-Fit Fashion hopes to take the next step in 2011 in combining its high-quality assortment of customized and bespoke fashion and innovative concept with social media, a virtual fitting room and an interactive webstore.
