The people behind Possen Made-to-Fit Fashion are involved as an initiator, coordinator and lead partner in the European Servive project. The project that researches the current state of affairs in the field of mass customization in the fashion industry analyzes, integrates and accelerated.
As you know we are fully convinced that everyone, including you, especially our children, no longer settle for mass-produced apparel in the Far East, but prefer to configure, design and order their own individual fashion and accessories.
In recent years there is a growing number of consumers who prefer their clothes in their own unique design and fabric, with individual options and tailored to fit the wearer´s body. Development in which uniquely tailored garments are produced with very short delivery time, high quality and a price equal to mass-produced confection only reinforces this growth.
The accompanying film gives a brief overview of the impressive activities of the international partners in the project.