Thinking Lingerie
This week a new book on management popped up in our showroom: ´Thinking Lingerie´ by Rob van Vuure. Interesting and funny and thus presented here.
Rob van Vuure, also known as ´magazine doctor´, is one of the most successful editors-in-chief of the Netherlands and creative director at Sanoma Publishers.
Fact is that he has been responsible for the successful launch of an extended range of magazines and has won many journalism awards. We praise his entrepeneurial spirit and flow of authentic ideas as it concerns temptation and successful communication through any possible channel, from internet to shopping windows to events.
The point of view of ´Thinking Lingerie´ is a manual for a successful magazine (´creative journal creation´), but it is full of ideas how to make a product or service more attractive, more surprising and more fun. And with some imagination these ideas can be applied in any company.
In his book Van Vuure explains in a clear and inspiring way how to seduce you readers (or clients). In more than 80 chapters full of ideas he explains how to make a magazine outstanding. He reveals the secrets of a good cover, the rythm of a magazine, restyling, angles, magazine-DNA and the use of guest-editors-in-chief.
´Thinking Lingerie´ can be recommended to everyone involved in communication and offers striking insights for both the professional and the interested reader. It not only reveals the makings of a good magazine, it also gives many ideas for successful communication.
´Thinking Lingerie´ is available at your book store and Bol.com for € 22,95. As long as our copies last you get this book as a gift with your new tailormade suit.
Contact your Possen fashion consultant today.
Published on 27-9-2008 - Culture
