Talking customization!
Possen Made-to-Fit Fashion supports customization anytime anywhere ...
Every sneaker company has a customization program out there in one way or another - Nike iD, RBK Custom, Puma Mongolian Barbecue and the new performance customization of Adidas in their flagship stores. Most of these programs are definitely interesting and fun to play around with, but it´s in most cases more about making a design statement.
Now we came across Prior2Lever (www.prior2lever.com). They offer the first fully customizable soccer shoe. Adidas already offers customized soccer shoes, where you can even choose a different size for both of your feet, but the footwear is matched-to-order. Prior2Lever does it the Possen-way and goes one step further. The football boot is uniquely designed for each individual player, using selective laser sintering to produce truly custom outsoles and hand crafted custom one-piece leather uppers. Just the way we like it!
The upper is made of exclusively sourced calfskin from Italy which can be manipulated using sophisticated technology to adapt color, appearance and function to the athlete´s needs. The outsole is designed using a three dimensional scan of the individual´s foot dimensions and unique walking/running style. The bespoke fit of the boot coupled with the hand crafted one-piece upper (negating uncomfortable seams and improving contact with the ball) make for an incredibly light design that preserves energy levels without forsaking protection and comfort.
There is one small problem however ... all this technology and service involved costs money - Prior2Lever shoes cost around 10,000 Euros! But that includes 4 pairs of the boot and changes to the boot if needed! Still it seems like this is clearly targeted at the professional soccer players!
The shoes do look great though!
Published on 25-9-2006 - Cool Stuff
